Following Standards Can Be Profitable
By Bill Doran I was inspired to write this article as a follow-up to the “Just Say No” article. So many genuinely professional instructors are undermined by unprofessional people … Read More
Category: Starting Out
How To Prevent A Student From Quitting
By Karen Erens Everybody knows those stories: “I could not equalize my ears during my try dive, so I am not made for diving.” “I panicked during an exercise, … Read More
Scuba As a Second Job
By Ryan Vickers We can all pop onto YouTube and see a great video advertising the wonderful beaches of the Caribbean and the beautiful blue crystal-clear water that goes … Read More
Just Say No
By Bill Doran We have all had customers that do not fit our business model. Recently, I have been in a few different situations. One was with a former … Read More
The Nomad Life
By Ryan Vickers The Nomad Life – from the side of both the employee and the employer Have you ever thought about your professional diving path? Initially, you … Read More
Social Media Ideas
By Bill Doran Are you looking for ideas that you can use to create social media posts? You can use the ideas below to write a post that will … Read More
From Game Show to Sales
By Ryan Vickers Ryan Vickers, COME ON DOWN! In December 2015, the North American world heard those words broadcast on television – words that I had heard four months … Read More
What an Online Store Cannot Do
By Jean-Marc Claes What can online shops NOT do? Did you ever ask yourself that question? Instead of competing on their strong points, which you will lose, find … Read More
Building a Real Dive Community
Setting up a local dive community (again?) By Jean-Marc Claes We have already written several articles on the subject of building dive communities, yet many dive businesses continue to … Read More
Why Build a Local Dive Community?
By Jean-Marc Claes Setting up a local diving community. Is it worth it? In the current time of social distancing, more and more individual living, is there still … Read More