Category: Starting Out

By Jean-Marc Claes   What can online shops NOT do?   Did you ever ask yourself that question? Instead of competing on their strong points, which you will lose, find … Read More

By Bill Doran.   This month we are looking at another method to build a community around your dive business. Throughout this series, we have discussed ways that you can … Read More

By Jean-Marc Claes   Did you read Part One about the Elevator Pitch?   If not, go back to our December 2022 magazine and read it! If yes, did you … Read More

Starting Your Own Business Series The Exit Strategy by Gene Muchanski, Executive Director Dive Industry Association, Inc.   If there is one topic of conversation in the business community that … Read More

by Gene Muchanski, Executive Director Dive Industry Association, Inc.   Making it through your first year is a monumental achievement. Business experts say that 50% of all new businesses fail … Read More

by Gene Muchanski, Executive Director Dive Industry Association, Inc.   Your first year in business may be your most difficult part of going into business for yourself. In fact, it … Read More

Article by Gene Muchanski, Executive Director Dive Industry Association, Inc.   An Action Plan for your business start-up is a two-part, step-by-step checklist and contact reference list. We create an … Read More

In the last issue, we introduced the idea of building a scuba community around your scuba business. The concept can assist any scuba professional in any region.   In part two, … Read More